The life of the people in the "Land of the Peaceful Thunder Dragon" is shaped by Buddhism as well as by the unique scenic natural landscapes. Festivals and celebrations with mask dances, drama and colourful costumes are an integral part of everyday life.

Monasteries, Buddha statues and prayer flags are constantly encountered in the mountainous landscape of Bhutan. They bear witness to the deep faith and rich cultural heritage.

Bhutanese architecture is famous for its originality, harmonious proportions and adaptation to the environment. Traditional houses are made of mud, bamboo and wood without using a single nail.

Bhutan is rich in masterful craftsmanship and traditional art. An important component is the art of weaving which can be admired in everyday life as all Bhutanese wear the colourful national costume of the country in public; Kira is the dress for women; men's dress is called Gho.

Bhutan's national sport is Datse (archery), which enjoys great popularity by all ages and takes place everywhere where sufficient space to play can be found. Regular competitions take place across the country, accompanied by singing and dancing.

The preservation of tradition on the one hand and sustainable development and education on the other are the basis for Bhutan’s future. Education is highly valued and invested in: The school system is organized by the state, provided free of charge and there is general compulsory education.

The first national university of the country, the Royal University of Bhutan, was founded in 2003. The University has established close relationships with various international universities.

The official language is Dzongkha, literally meaning "the language of the Dzong", fortress-like monasteries and administrative centres located in all regions of Bhutan. The pronunciation and alphabet are similar to Tibetan.

Besides Dzongkha and English, two other main languages are spoken in Bhutan: Sharchokpa in the east and Nepali in the south. Due to the geography of Bhutan, nineteen other major dialects and languages that have survived in isolated villages and valleys can also be found.

The people of Bhutan are friendly, warm-hearted, hardworking and open. They are peace-loving, spiritual and have a lively sense of humor. In Bhutan, you will always be welcomed with traditional hospitality.

In Bhutanese society, compared to other South Asian countries, women often have more rights such as property related rights. An inheritance is usually passed on to female family members. Women traditionally work in the household and in the art of weaving, but also help with the field work.